WANT Advisors
Hospitality Consulting
About us
WANT Advisors supports investors, hoteliers, investment funds and property owners throughout the entire project cycle – from feasibility to delivery and on to operational management – combining strategic advisory, trade expertise and know-how developed with leading international brands.
Founded in 2024 by Walter Pecoraro, WANT Advisors is the natural evolution of a family-run business that chose to pursue a growth path strongly focused on professional management and on opening up to institutional investors.
Current portfolio
- Cosmopolita Rome Colosseum Tapestry Collection by Hilton
- DoubleTree by Hilton Milan
A bit of history
1970
His father Antonio starts the business with the Aberdeen Hotel in Rome.
1980
With the acquisition of the 2-star Hotel Select in Rome, Walter Pecoraro joins the company. The hotel is completely renovated in 1986 and becomes a three-star business hotel.
1990
In the early 1990s he brings the French Logis brand to Italy, founding Logis d'Italia, which grows to over 100 properties nationwide.
1992
Acquisition of the Hotel Cosmopolita which, from a small 30-room hotel dating back to the early 1900s, is extended and transformed into a three-star hotel.
2003
The Cosmopolita becomes an elegant 4-star hotel with 66 rooms in the Capranica Del Grillo palace.
2014 - 2017
Between 2014 and 2017, a further 15-room extension and the refurbishment of the common areas turn the Cosmopolita into a modern 81-room hotel.
2022
The hotel is completely renovated to Hilton brand standards, becoming the first Tapestry Collection by Hilton in Italy and the third in Europe.
Development with international brands
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Courtyard by Marriott Rome Airport (2004-2012)
Following the sale of Hotel Select in 2004, Walter Pecoraro opened the first Courtyard by Marriott in Italy at Rome-Fiumicino Airport, entering the operational management of international chain business hotels.
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DoubleTree by Hilton Milan (since 2008)
In 2006, following the acquisition of an industrial complex in Milan (Viale Certosa), the area was redeveloped. In 2008 the first DoubleTree hotel in Europe opened, today a landmark for business travel in the Fiera and Convention Centre district.
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Hilton Garden Inn Malpensa (2014-2016)
Walter Pecoraro took over the management and commercial responsibility of the Hilton Garden Inn Malpensa (207 rooms, conference centre for up to 400 people), leveraging synergies with the DoubleTree by Hilton Milan.
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Cosmopolita Rome Colosseum (2022)
Hotel Cosmopolita was renovated to Hilton brand standards and, with 75 rooms, became the first Tapestry Collection by Hilton in Italy and the third in Europe.
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Albergo La Rosetta Perugia (2025)
Renovation and branding of the historic Albergo La Rosetta in Perugia. From independent hotel to the first international chain hotel in Umbria, converted into a 70-room Tapestry Collection by Hilton.
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Hampton by Hilton Rome St Peter's (Opening 2026)
Development and conversion, on behalf of international investors, of a former office building into a 126-room hotel in the Vatican area. The first Hampton by Hilton in the centre of Rome.
Development models and tools
With a view to structured, scalable hotel real estate development, WANT Advisors draws on well-established relationships with the leading international brands.
As a consulting and development company, WANT Advisors delivers tailor-made projects for entrepreneurial and institutional partners looking to invest in hospitality.
Strategic objectives
- Develop new hospitality projects
- Bring international brands into Italy
- Create value for private and institutional investors
A partner for growth: our services
Feasibility
Real estate and hotel feasibility analysis
Design
Product concept and market positioning
Delivery
Coordination of the construction and renovation phase
Operations
Definition of the operating management model
To reassure its partners, WANT Advisors offers proven know-how in managing internationally branded hotels, a highly qualified team of project managers, engineers and architects, and long-standing relationships with global brands.
Multibrand: the benefits
Greater segmentation
The ability to serve different demand segments: business, leisure, upscale, boutique and airport hotels.
Market diversification
Access to different customer bases, distribution channels and international markets.
Flexible management
From urban boutique hotels to large-capacity properties with a conference or airport focus.
Risk mitigation
Risk spread across multiple assets, brands and destinations, increasing portfolio resilience.
Walter Pecoraro – CEO
Walter Pecoraro is CEO of WANT Advisors, G&W Invest, Cosmopolita and Breme77. Born in Rome, 65 years old and the father of two daughters, he began his career as a hotelier in 1980.
Industry association roles
- Member of the National Council and the Executive Board of Federalberghi Italia
- President of Unihotel Franchising–Federalberghi
- Federalberghi delegate for relations with banking institutions
- President of UniTurismo Lazio – URART
- President of Federalberghi Lazio
- Vice President of Federalberghi Roma
Institutional appointments
- President of Promoroma Hotel Service
- Member of CREL (Lazio Regional Council for the Economy and Labour)
- Member of the Central-Southern Italy Advisory Committee of Banco BPM
- Member of the Executive Board of Sanimpresa
- Member of the Board of Directors of the FAST fund
Contact
- Email: Walter.Pecoraro@wantadvisors.com
- Mobile: +39 335 815 8538
FAQ
WANT Advisors is a consulting and development firm specializing in hospitality real estate. We support private and institutional investors, investment funds, hoteliers, and property owners across the entire project lifecycle: from real estate feasibility analysis and product concept to renovation management and operational business model definition.
We have a proven track record in developing and converting properties with leading global brands, including Hilton and Marriott. Key milestones include launching Italy’s first Courtyard by Marriott in Fiumicino (2004), Europe’s first DoubleTree by Hilton in Milan (2008), Italy’s first Tapestry Collection by Hilton with the Cosmopolita Rome Colosseum (2022), and converting the historic Albergo La Rosetta in Perugia into a Hilton brand (2025).
A multibrand strategy maximizes the value of real estate investments by target-segmenting demand across business, leisure, upscale, boutique, or airport hotel sectors. It provides access to diversified international distribution channels, ensures flexible operational management, and mitigates financial risk across multiple assets and destinations.
WANT Advisors builds on an entrepreneurial legacy dating back to 1970 with the Aberdeen guesthouse in Rome, expanded since 1980 under CEO Walter Pecoraro. In the 1990s, the group launched the French network Logis in Italy, growing it to over 100 properties, before focusing on converting historic buildings and developing business and lifestyle hotels for global chains. In 2024, it evolved into an advisory firm tailored for institutional investors.
We provide end-to-end guidance across four main stages:
✓ Feasibility: Market analysis and real estate feasibility studies.
✓ Design & Concept: Product positioning and brand strategy.
✓ Execution: Construction and renovation coordination backed by project managers, engineers, and architects.
✓ Management: Operational model setup and international brand alignment.
WANT Advisors acts as a tailor-made strategic partner for investors seeking high-yield hospitality opportunities in Italy. We bridge the gap between real estate owners and the rigorous standards of global hotel brands, ensuring long-term value creation and scalable portfolio growth.